In its simplest form, branding is the look and feel of every product, project or presentation that your business provides.
Whenever a customer or potential client comes into contact with your business, they are experiencing your brand. From the way you answer the phone and the tone of your emails to the personal thank you note at the end of a successful project.
Making sure your business come across in the most suitable way for your audience is key to the success of your brand.
If you’ve just started a business or you’re thinking about it, then you’ve probably thought about a name, you might even have an image in your mind of a logo you like or a website you’ve seen and that’s great.
Just make sure that when planning how you want your own business to look and feel, you think about the people who are going to buy your products and services and what they are really searching for, instead of just something that you think looks or sounds good.
When you get to the point in your business that you’re looking to scale, chances are you’ve been here before. You’ve chosen a name, a logo, you might even have a website that does the job, so why change?
Your business is growing and so is your audience. You might not need to change (even though you may want to) but there are ways to adapt what you have already and make your current brand work for a wider market.
You could be adding new products, services or applications to your offering and each of these need careful alignment to your existing business.
Branding packages are great for people who are ready to get their business started as soon as possible and don’t want to worry about all of the pieces that fit together in order to make it happen.
You can choose a package that’s right for your current business needs and then add more at a later date (if you even need to).
After the initial brief is nailed, you can be involved in as much or as little of the process as you like because we know how much work it takes to get your new business off the ground.
Companies decide to rebrand for any number of reasons and sometimes it’s not even a choice but a necessity.
If you’re thinking about rebranding, the chances are that there’s a lot of change happening in your business and what you need is a new look and feel to bring your business and your customers together.
Companies going through a rebrand often worry about alienating their existing customer base but as long as the process is well managed and communicated, then you will end up with a stronger connection to your customers than ever before.
Try our brand personality quiz to discover the movie character behind your business.
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